compare that against samsung. samsung last week had a new launch of the galaxy s4 and it was roughly the same as smartphones which was 19%. 2012 they finished at 30% and the phones they're producing are bigger. in some cases they got very low price points and they're in all of the markets and that's really, you know, the good thing about apple is they build a great phone and the bad thing is a lot of people can't afford those phones and that's a big issue. the galaxy s4 is launched in 155 countries last week simultaneously. the iphone is only sold in 100 countries. if you can't get the phone it's hard to buy it, so that's the problem. >> what about the transformation of the business, if they do launch phones at lower price points or relaunch the product cast degree. or is that just not on the same scale of magnitude as present iphone sales? does it not lose the needle, if you like? >> no. you asked an excellent question and it's the right one. the problem is this. if you go back to when apple reported the quarter,